Essay on The Dirty Renaissance - 1598 Words

The Dirty Renaissance The Renaissance period is one in the art world that is held just short of the second coming. This â€Å"reawakening† is characterized by a renewed interest in human-centered classical art, literature, and learning. Many famous artists and thus pieces of artwork came out of this period, which are still studied by students of art and by professional artists. Famous pieces suck as the Mona Lisa, the Last Supper and the Sistine Chapel were created in this period of art. It is easy to study these pieces of artwork by simply reading about them in textbooks, or looking at pictures of them on the internet. However, what has happened to the actual original pieces of artwork that the artists created? It would seem that†¦show more content†¦Soon after the creation of the piece, it was considered ruined and so damaged that the figures in the piece could not actually be recognized anymore. The first attempt to restore The Last Supper came in 1726 by Michelangelo Bellotti. B ellotti filled in missing sections of the piece with oil paint and varnished the entire piece. This attempt, not being successful, was followed by many more attempts. In 1821 Stefano Barezzi, an expert in removing whole frescoes from their walls intact, was called in to remove the painting to a safer location. Barezzi did not know that the painting was not actually a fresco and badly damaged the center section of the piece. He attempted to reattach the damaged sections with glue, but was not successful. After this event, a lot of examining and studying was done on the paintings’ structure so that in future attempts the painting would not be damaged. Many more artists attempted to clean the piece, although they were not successful. During World War II the piece was further damaged as a bomb struck the refectory and the piece was damaged by the vibrations. The final restoration attempt came in the year 1978 by Pinin Brambilla Barcilon. He embarked on a major restoration project in which he tried to alleviate Da Vincis painting, and reverse the damage caused by dirt, pollution, and the ill-advised 18th restoration attempts that preceded his project. It was not practical to actually move the painting to a more controlledShow MoreRelatedWilliam Manchester And The Medieval Mind1254 Words   |  6 Pagesperfect opportunity for the Renaissance to start and fill that much needed void of education and knowledge that had been practically empty for so many centuries. It is unknown when the Renaissance exactly started but it was sometime in the early 13th century with the rediscovery of Aristotle’s teachings and methods of teaching. The Renaissance brought many artists and writers into the picture such as: Botticelli, Michelangelo, Raphael, and Leonardo Da Vinci. It was the Renaissance, the feeling of an awakeningRead More Exploring Soc ial Patterns in the Renaissance Through Fashion1125 Words   |  5 PagesExploring Social Patterns in the Renaissance Through Fashion Fashion reflects the attitudes of a society more than any other art form. Like art, fashion is a material record of the ideals that swayed the nations at the time of their creation. Through examining the styles, and tastes of a particular era, we can realize where the interests and priorities of a time lie. As Frank Parsons wrote in his 1920 study, The Psychology of Dress, There is surly no better field in which to trace the deviousRead MoreThe Renaissance Period1577 Words   |  7 PagesThe Renaissance The Renaissance period was between 1400-1600 century. It began in Italy and spread to the rest of Europe. The Renaissance time is were self paintings mostly came from. In most of the painting the people were nude. They started making the painting 3D. There are many things about the Renaissance. Renaissance means born a new. The concept enshrined in the world of Renaissance is actually one of rebirth. It was considered the beginning of modern history. The High Renaissance was fromRead MoreThe Renaissance Period1592 Words   |  7 PagesThe Renaissance Sides 1 The Renaissance period was between 1400-1600 century. It began in Italy and spread to the rest of Europe. The Renaissance time is were self paintings mostly came from. In most of the painting the people were nude. They started making the painting 3D. There are many things about the Renaissance. Renaissance means born a new. The concept enshrined in the world of Renaissance is actually one of rebirth. It was considered the beginning of modern history. The High RenaissanceRead MoreEssay on The Black Death1392 Words   |  6 Pagestake advantage of everything that is useful. Man is now at the center of the Universe and all men should seek for an ideal life. We call this rebirth era the Renaissance. Could something so morbid give way to something as beautiful as the Renaissance? Perhaps we owe a substantial portion of the Renaissance to the Black Death. The Renaissance is everything the Black Death wasn’t, as its survivors felt compelled to thrive in a world that was obviously limited. I will attempt to explain its severityRead MoreEssay on A Feminist Perspective of William Shakespeare1506 Words   |  7 PagesA Feminist Perspective of Shakespeare   Ã‚  Ã‚  Ã‚   Although William Shakespeare reflects and at times supports the English Renaissance stereotypes of women and men and their various roles and responsibilities in society, he is also a writer who questions, challenges, and modifies those representations. His stories afford opportunities not only to understand Renaissance culture better but also to confront our own contemporary generalizations about gender, especially what it means to be female. In hisRead MoreThe Harlem Renaissance and Slave Narratives1431 Words   |  6 PagesThe Harlem Renaissance began around the 1920’s and was the hub of African American artistic endeavors, with less discrimination, more freedom, and amazing strides in politics and economics which was very different from how the slaves lived and hoped, but there still were similarities like a will for a better life, and hope for the future which both embraced even though they were in a dreadful position. Of course there also are differences , in this case that Harlem writers and artist were more educatedRead MoreReformation Dbq763 Words   |  4 Pageslie out in the open for all to see. He told the people of the corruption within the Vatican, and how they shouldn’t have to pay indulgences. Secularism spread throughout the lands, people began turning on the church. This all went on while the Renaissance was still affecting the European nations. The Roman church fell into a great deal of corruption, under Pope Leo X who began spending more money than the church had in its treasury. The German people had grievances, brought before theRead MoreThe Harlem Renaissance Of The 1920s1557 Words   |  7 Pagesuntil the evil intentions of slavery crossed mankind’s thoughts that hue became our downfall, our separator. White supremacy eroded the idea of equality, and darker hues began to symbolize worthlessness, inferiority, and ugliness. The Harlem Renaissance of the 1920s evoked the idea of black consciousness and pride. It was a movement established to express black literature, art, music, and culture. Blacks began to wear their dark hue like a badge of honor. Art, literature, and music became the centerpiecesRead MoreThe Harlem Renaissance : A Period Of Ethnic Rebirth1664 Words   |  7 PagesThe Harlem Renaissance was a period of ethnic rebirth in the streets of Harlem, New York that changed the way people viewed black culture and their art. During the Great Migration, hundreds of African Americans packed their bags and moved north in search of a better life. There, they were given the chance to express themselves through their music and literature. New artists, musicians, and writers emerged from the city. Musicians like Duke Ellington and Billie Holiday performed in clubs, showcasing

Essay on Health Care and Tort Reform - 1583 Words

Rising health care costs have caused a national crisis, and all agree we must embrace reform. President Obama has initiated his national health care plan in the hopes of decreasing some of the inflated costs. When attempting to resolve this issue, one must always address the root of the problem. A large portion of these inflationary costs stem from malpractice lawsuits, and so begins the debate for tort reform: legislation which would cut the costs of health care by reducing the risk of civil litigation and exposure to fraudulent claims (â€Å"What†). However, the real factor at hand and the real cause of the industry’s high costs does not come solely from the cost incurred from these lawsuits, but from over-expenditures on the part of†¦show more content†¦The two most popular seem to be the capping of damages – limiting the rewards a victim of medical malpractice receives – and the limitation of a patient’s right to jury (Odom, â€Å"Hea lth†). A number of other proposed actions exist, including procedural limitation on the ability to file claims and the idea called â€Å"loser pays† – forcing the loser of the case to pay for the other party’s costs in the trial. The practice of capping damages would reduce risk for doctors, as a lawsuit would no longer bankrupt them. Thus, they would not be forced to over-test and overspend. It would also create less incentive for patients to pursue claims they knew were undeserved (Odom). Many proponents of tort reform also advocate limiting patients’ rights to a trial by jury – specially designed â€Å"health courts† would preside over the cases instead (â€Å"Health†). Because of the trial by jury, as currently practiced in these cases, very often the actual reprimands and awards are subject to chance and the â€Å"sympathy vote† instead of facts. The same injury could grant a patient anywhere from $100,000 to $2 mil lion (â€Å"Health†). The design of health courts would eliminate this subjectivity, and redress would be awarded in reasonable, consistent amounts. The two other actions mentioned, procedural limitations on the ability to file claims and the â€Å"loser pays† idea, would work by decreasing the incentive of a patient to file an unreasonable claim. ItShow MoreRelatedDefensive Medicine1354 Words   |  6 PagesIs It Costing Our Heath Care? Teresa Botts Baptist College of Health Sciences 1. Abstract Our Nation is currently engaged in a debate about the future of health care in America. Health care reform has several platforms to be addressed in order for it to be successfully implemented. Tort reform, being one of those platforms, is proposed as one solution to the rapidly increasing health care cost in the United States. Careful reform of medical malpracticeRead MoreTort Reform1420 Words   |  6 PagesStates justice system, a tort is best defined as an injury or loss that was committed deliberately or negligently by a single person or an entity (Crane). The history of tort law can be traced back to the initial trespass of property or person, but it was not until the 18th century that the distinction between intentional and unintentional acts was made (Columbia Electronic Encyclopedia). In recent years, tort law has become the center of scrutiny through the increase in tort costs, insurance liabilityRead MoreNoneconomic Damages Reform Essay899 Words   |  4 Pages Noneconomic Damages Reform There has been over three decades of debate over a reform that affects everything from insurance and health care premiums to the prices of goods and services. The Tort law gives civilians the right to put liability on a company and sue for a multitude of different things if something goes wrong. A main issue of the tort reform is noneconomic damages. Noneconomic damages are awards granted for â€Å"pain and suffering.† A solution to this ongoing problem is to set a cap,Read MoreMedical Malpractice And Tort Reform1533 Words   |  7 PagesMedical Malpractice and Tort Reform Within the realm of American tort law, medical malpractice is equated to professional negligence and is a highly debated issue. â€Å"The government estimates that between 44,000 and 98,000 people die each year in hospitals due to medical mistakes, the vast majority of them preventable† (Lau Johnson, 2011). In differentiating this type of tort from standard negligence claims, similarities and differences are illustrated through the elements of a cause of action andRead MoreReform Malpractice Laws to Create True Healthcare Reform Introduction1610 Words   |  7 Pagesof healthcare reform and how it is important to control costs to the patient through lower health insurance premiums and limits on how much a hospital should charge for services. What is not heard is how it is important to control the costs doctors face through malpractice insurance premiums and the costs associated with being sued by a patient after a less-than-full recovery. Defensive medicine has a negative impact on the overall cost of healthcare delivery and changes in tort laws placing limitsRead MoreTort Reform in the Us1193 Words   |  5 PagesThe Need for Tort Reform in the United States Tort law is a type of law that is designed to offer remedies to civil wrongs. Unlike contractual damages that occur, where responsibility is predetermined, tort law is designed for someone who is legally injured to be able to recover damages from the person who is deemed legally responsible, or liable for such injuries. Tort law is broken down into three main categories, negligence, strict liability, and intentional tort. In negligence tort one is accusedRead MoreHot Coffee, By Susan Saladoff1525 Words   |  7 Pagesdocumentary film that was created by Susan Saladoff in 2011 that analyzes the impact of the tort reform on the United States judicial system. The title and the basis of the film is derived from the Liebeck v. McDonald’s restaurants lawsuit where Liebeck had burned herself after spilling hot coffee purchased from McDonald’s into her lap. The film features four different suits that may involve the tort reform. This film included many comments from politic ians and celebrities about the case. ThereRead MoreMedical Malpractice and Tort Systems Essay1109 Words   |  5 PagesHealth care organizations, particularly hospitals, currently face numerous legal issues, several of which will be examined in this paper. The first issue to be examined is medical malpractice and the tort system. The medical malpractice and tort system makes up one of the major legal issues encountered by hospitals and health systems. Showalter (2012) states that with the decline of charitable immunity in the 1970s, healthcare was one of the areas impacted by personal injury law and was held liableRead MoreA Brief Note On Torts And Consumer Protection1322 Words   |  6 PagesTorts and Consumer Protection We have all heard about different malpractice cases whether on line, in the news or personal experiences. Throughout the years, many medical procedures have been changed due to new technology and doctors have been tasked with learning new procedures; and following these procedures that are set forth based on the equipment. Unfortunately for some doctors, patients have been killed, limbs removed in error amongst other medical conditions that are irreversible becauseRead MoreCja 520 Federal Torts Act 19461622 Words   |  7 PagesFederal Tort Acts of 1946 Jenna Smith CJA 520 Professor Mark Holley July 30, 2011 Introduction In the United States today if you as an officer put either you or your department in a liability, for any type of act that is not warranted and handled in a professional manner you are opening yourself for a number of different actions which could hurt both you, your department as well as causing you to loss everything that you own, just because you decided to not following proper protocals which

International Management Free Essays

string(114) " the legal structure of a LLC, 320 Below intends to separate its legal entity from their owners and shareholders\." The purpose of this report Is to present 320 Below Pet Ltd a business proposal to venture Into Bangkok, Thailand. A series of relevant questions pertaining to the Ice- cream parlous business and its future expansion into foreign markets are proposed here to identify business opportunities and risks. The FB industry in Singapore and the company’s structure has been studied in depth to gain a better understanding of the industry. We will write a custom essay sample on International Management or any similar topic only for you Order Now 320 Below is a Singapore based company that sells fresh ice cream, sorbet and frozen yogurt. The enterprise’s legal structure, its history, mission, vision, alls, objectives and the ownership structure are further analyzed. The products and services offerings of 320 Below are highlighted and supported with the customer profile and demand analysis by the usage of Porter’s Five Forces analysis. Moving forward, the environmental factors on the host country business climate are carefully examined. Based on the findings, the unique usage of liquid nitrogen in making the Ice cream is favored at large. Strengths, weakness, opportunities and threats of 320 Below will be evaluated In depth by using the SOOT analysis. A comprehensive business strategy Is finalized and proposed comprising of mode of entry and identifying the Hypotheses national cultural dimensions as it ensures that the different strategies will be carefully studied. Vital components of the fps strategies, which constitutes of pricing strategy, distribution and logistics, promotion and advertising and production and service strategies are also discussed. This will be followed with financial reports and the planning of cost analysis, the projected profit and loss statement expected to derive. The management considerations Including personnel, business advisers and contingency plans to be undertaken have been determined. Finally, recommendation will be presented to 320 Below based on the chances of success rate, which will influence its decision making to venture into foreign markets like Bangkok. 2. Introduction Being the first mover entrant, 320 Below Private Limited (Pet Ltd) first launched the unprecedented concept of freezing ice-cream using liquid nitrogen In Singapore. This unique Innovation has speed up the Ice-cream making process, thus enabling 320 Below to experiment with a wide variety of ice-cream flavors in the shortest time compared to traditional ice-cream making at large. The founder and Managing Director of 320 Below, Miss Lillian Nag is currently heading its business operations and business strategy for the gourmet ice-cream parlous. With the support of Miss Nag, our team kept in touch with her through numerous email correspondence to collect valuable information about 320 Below. This has provided our team with vital and useful findings which has facilitated us In preparing this business proposal. These justifications has indeed given us many insights in the ice-cream parlous business and helped us to draft out the necessary marketing tools that has helped to advertise the company. 3. Industry Business Description restaurants, fast food outlets, food caterers and others segment. In the â€Å"Others† segment, it generally refers to the different types of F establishments ranging from cafes, bars, food courts, pubs to coffee house. In 2012, Singapore F industry has substantially increased and generated approximately SAG 1 1. 98 billions in revenues, which is equivalent to 3. 5% of the country gross domestic product (GAP). According to Singapore Department of Statistics (2013), the year of 2012 has witnessed an increase of 3. 2% of new F establishment opening in Singapore. The total number of F establishment has significantly increase from 6,464 to 6,668 and is a good sign that the industry is expanding. With a population of over 5. Million, Singapore is ranked one of the highest food consumption country in Southeast Asia. In Singapore, eating is considered a national pastime, where people are willing to queue up for half an hour to over an hour for their favorite food. The majority of Singapore population’s love for good food and their willingness to food hunt around the island display their passion and attitude towards eating. Within the social circles, it is viewed as an status leveler or status builde r if you can recommend a particular place that serves great food to your friends or families. Being able to do immediately brings up your personal reputation (Wang 2006). The increasing affluent middle class and the rise in their disposable income has also fuelled the growth of the FB industry. This group of affluent Singapore who are well-traveled are often attracted by what they see and experience during their holiday trips. Therefore, when these FB establishments opened in Singapore, they would gladly patronize them. This has definitely spurred the demands of overseas food and produce (Rehearing’s 2013). In addition, growing tourism activities in Singapore from overseas visitors have also supported the growth of these F establishments. The future of the F industry in Singapore looks promising and is projected to growth in healthy levels due to its per capita consumption growth. 4. Company Description 4. 1 Type of Business Founded in October 2012, 320 Below Pet Ltd is a Singapore-based ice cream parlor that specializes in making fresh premium ice-cream, sorbet and frozen yoghurt purely from using natural ingredients. The company falls into the category of lifestyle cafes in Singapore F industry. 20 Below prides itself in delivering a unique ice- cream eating experience for customers to mingle and hang out with their friends and families. 320 Below is the early pioneer in Singapore to launch the concept of freezing ice cream by using liquid nitrogen. This unique and innovative ice-cream making process has revolutionized how ice cream is traditionally prepared and consumed. This interes ting concept has also introduced an unique cafe experience, where customers can walk-in to choose from a wide variety of specially created ice- ream flavors that are freshly churned out on the spot from the mixing bowl. 20 Below Pet Ltd started its ice cream parlor business as a Limited Liability company (LLC), which is commonly known as Private Limited company. The company is registered under Singapore laws and tax regulations. Under the legal structure of a LLC, 320 Below intends to separate its legal entity from their owners and shareholders. You read "International Management" in category "Papers" By doing so, their business obligations only strictly remain within the legal entity itself and shareholders are excluded from any legal liability in their personal capacity. 20 Below also enjoy various legal and tax benefits as a LLC. For example, 320 Below is exempted from paying taxes during the first three years of incorporation for the first SAG $100,000 profits that they make every year. The corporate tax rate in Singapore is very attractive, which stood at below 9% for profits up to SAG $300,000 and capped at 17% for profits exceeding SAG $300,000. In addition, Singapore single-tier tax policy implemented across all corporation means that 320 Below will only be taxed once at corporate level. In the event of any dividends payout to their shareholders, they will not be tax again. 0 Below also benefited from the ease of raising capital for new venture or business expansion in the future. As a LLC, 320 Below will find it easier to get business financing from financial institutes, such as banks, and also raising capital through adding equity partners or investors. 4. 3 320 Below History, Mission, Goals Objectives The brand name â€Å"320 Below’ came about when the founder Allan Nag discovered that liquid nitrogen actually boils at minus 320 degree Fahrenheit (OF) and she decided to name after it. Lillian Nag, the founder and managing director of 320 Below has a passion and loves creating quality ice-cream. She believes in making ice cream that are low in sugar and do not contain artificial emulsifier, stabilizer and preservative. During the early beginnings, Miss Nag experimented in creating numerous unique tasty ice-cream flavors from her home. Over a period of time, she had created and perfected numerous ice-cream recipes that have received good reviews from friends and family members. The idea of freezing ice-cream came about one day when she was doing online researches about ice cream making and found out about using liquid nitrogen to produces fresh creamy ice-cream, without paving icy crystals that can affects the taste pleasure. After mastering the ice-cream making process, Miss Nag decided to venture in the ice cream parlor business. 320 Bellows vision is to become the first-mover in new creation and innovation to ensure their products are always fresh, smooth, tasty and clean. Their mission is to ensure that their ice cream, sorbet and frozen yogurt are of the highest quality, smooth and tasty. 320 Below also endeavor to deliver exceptional customer service to their customers in a clean, fun and relaxing environment to hang out. 4. Ownership Structure 20 Below currently have two outlets in Singapore, which is the Mackenzie Road main shop located near the city area and the Tympanis One branch, a neighborhood area in the eastern part of Singapore. The ownership structure of 320 Below consists of 3 Below employs a manager who takes charge of the daily operations in the Tympanis One branch and Miss Nag is in charge of the Mackenzie Road main shop. The manager at Tympanis One reports directly to Miss Nag pertai ning any operations issues. At any time, each outlet hire at least two temporary staffs to service customers at the ice cream parlous. Miss Nag is also in charge of the marketing and production aspects of 320 Below. Her manager handles the financial accounting and human resources for both the outlets. 5. Product/ Service Factors 5. 1 Product/ Service Analysis 320 Below is the unprecedented ice cream shop that uses liquid nitrogen for their ice cream making process. As such, they have an advantage of offering new and interesting products to their customers in the FB industry. They are not Just ice cream sellers but they also offer a wide range of products like frozen yoghurt and sorbets that are freshly made on the spot after customers have placed their orders. This kind of service are very rare in the Singapore market as traditionally ice cream are made in advanced and stored for later consumption in ice cream parlors or they can be conveniently bought in all supermarkets or convenience stores. 320 Bellows flagship main store at Mackenzie Road offers a unique experience of enjoying ice cream, which not other places in Singapore offers. The location of their ice cream parlor are conveniently located near city area and offer ample parking space for individuals or families who wish to patronize them. Next their shop is nicely decorated with a colorful theme that attracts passer by and want to come in. Students and teenagers are also attracted to 320 Below shop because they enjoy hanging out with their friends due to its cozy and comfortable environment it gives to their customers. 5. 2 Customer Profile/ Demand Analysis Thailand is a country with a hot climate for most parts of the year. It is common for people to seek out cooling food items to manage the heat and ice cream happens to be one of the highly sought after food items consumed. In Bangkok, the weather records a hotter temperature being an urban area with less greenery to cool the surroundings compared to other parts of Thailand. Therefore, the demand tends to be higher compared to other parts of Thailand. Other ice cream brands have been successful in Bangkok with constant demands from ice cream lovers. Thailand is ranked at 13th place, with 1. 5 litter of ice cream consumption per capita each year (Ice cream consumption 2013), Just 2 places behind Singapore. The consumer market for ice cream in Bangkok consists mainly of This who are in the working class of age 25 – 40 and tourists who visit the kingdom for holidays. These groups of people generally look for uniqueness in the products they purchase. Thus, he technology of using liquid nitrogen to create ice cream instantly will attract their attention and given their access to education and the internet, they will better appreciate the ice cream making process of 320 Below. As ice cream brands that able to capture the attention of potential consumers in Bangkok and attract them to patronize the ice cream parlor. 5. 3 Porter’s Five Forces Analysis 5. 3. 1 Bargaining power of suppliers (High) Liquid nitrogen is not only used in the ice cream making process but also for other food processing such as bakery in the Food Beverage (FB) Industry. As such, appliers may choose to supply to other food processing brands, which require a larger quantity of liquid nitrogen compared to 320 Below. Similarly, suppliers of other equipment in general required by 320 Below for its ice cream outlet operations have a bigger pool of customers in the similar business to choose from to create business ties. 5. 3. 2 Bargaining power of customers (Low) Customers are unable to make vast comparisons as brands offering the same product as 320 Below is relatively new in Bangkok. Furthermore, the Bangkok market is relatively new to this ice cream making process using liquid nitrogen to churn out CE cream. The lack of knowledge of the product further weakens their bargaining power. 5. 3. 3 Threat of new entrants (Low) There are very few ice cream outlets established in Bangkok that use the liquid nitrogen technology to produce their ice cream. Moreover, the frequency of new ice cream brands opening an outlet in Bangkok is low. Given the fact that Thailand is still a developing country and poses the risks of political unrest, other ice cream brands with similar technology might be hesitant to venture into the Thai market. Therefore, the threat of new entrants is low for ice cream brands in Bangkok. 3. 4 Threat of substitute products (High) Ice cream is a product that has constant demand in Bangkok given the hot climate and relatively strong demand from consumers. Therefore, there are numerous brands that provide the similar primary product with Just slight variations. The price range of 320 Below is relatively higher than the average ice cream pricing due to the running costs involving the technology that is used. Consumers may be unwilling to pay for a higher price for their ice cream and may favor other ice cream brands that are much cheaper but not necessarily of higher quality. Others may look for other alternatives such as local cold desserts to replace eating ice cream. Therefore, the threat of substitute products is high in Bangkok. 5. 3. 5 Competitive rivalry within the industry (Low) The idea of using liquid nitrogen in the ice cream making process is still very new in Bangkok. According to research, there is currently one ice cream brand that adopted competitor that produces ice cream in a similar process. However, due to its huge demographic and population in Bangkok there is room for competition in the market. 6. Environmental Factors 6. Host Country Business Climate 20 Below was the first to introduce liquid nitrogen ice cream. It was quite a success for them as a lot of people are curious and wanted to try how does these ice creams taste like. Soon another competitor Just Like It came along. It create a buzz in the FB industry as it invest in their marketing and advertising campaign. In order to expand their area of revenues income, 320 Below has began doing market survey and research to consider and plan their expansion. Either they open up another outlet to compete with their competitors or they can venture oversea to open their first shop overseas. In London and Hong Kong, there are already shops that sells liquid nitrogen ice cream. Thus venturing into these two countries are not advisable. The best two options are Thailand, Bangkok or Vietnam. 6. 2 SOOT Analysts of 320 Below Strength The strength of 320 Below lies in their Research and Development team and strong support from their management. The RD are always encourage to develop new products and to cater to the demands of the Singapore market. Being able to understand the Singapore market makes 320 Below easier to target at their range of customers. The vertical integration have given 320 Below an advantage in the arrest. Lastly, the financial status of 320 Below are healthy and they are not in debts. Weakness The operating costs for the operations in Singapore have been increasing lately. This is due to the inflation of the market in Singapore. Also they are facing manpower issues. Even though it is still manageable, but still its difficult to find young service staff to be committed and loyal to the company. Most of the services staff are students working on a temporary basis and they do not tend to stay long in the Job. Opportunities opportunities. To open their shops in Asia countries and to introduce their underfed products to the local people there. This can create more awareness and increase their market shares. Threats With the recent riots and social unrest in Bangkok, 320 Below will have to be very careful in their planning and execution of their shop opening. The economy in Thailand has fairly been affected by the power struggle between within the government parties. A possible delay in carrying out their plan might be necessary if the situation there worsen. Second, if the pricing of their ice cream is expensive, the local This might not patronize them and avoid eating it. . Government Constraints/ Incentives The Thai government has been having political uncertainties since 2010 surrounding their former prime minister and the current one. The former Prime Minister Taking Sinatra has been over thrown in a military coup in 2010. His sister was elected as the new Prime Minister for Thailand. At the end of 2013, his sister Youngling Sinatra has tried to pass on a bill, which could lead to allowing Taking to return to Thailand, Bangkok. This has caused uproar of protests among the Thai population. This was enough to lead to the recent demonstrations by the citizens in central Bangkok. Shops are still open for business even though protests and demonstrations are ongoing. But somehow, their business will still be affected. This feud between the anti government and the prime minister of Thailand will be ongoing for a long period. Travelers have been warned about traveling to Thailand and to avoid these affected areas. 6. 4 Laws/ Regulations/ Administrative Practices Thailand has a long history of corruption, bribery, extortion, leak of insider information used in securing lands, business deals, etc. This has created negative media publicity for the country. Organizations who want to venture into Thailand will have to seriously consider it before shifting in funds from overseas for investments. Therefore, It is prudent to have the government support in our expansion plans. We also need to know and abide to their local employment laws and regulations. It is almost similar to our Singapore employment regulations except for some slight differences. For example, there are no limitations on the number of days for medical leave. Companies are to set up the Employee Welfare Fund and contributions are made from both employer and employee. These funds will be used to compensate employees who have resigned, laid off or suffer serious injuries during their service with the company. 7. Business Strategies organizational structure in order for organizations to be successful. Bangkok regulation on the food and beverage industry welcomes foreign investment. The threat in competition for the food and beverage sector is overwhelming and could result in high operation cost. If it franchises out its chain in Bangkok or Joint venture with a local, the organization may experience a communication barrier as the locals mostly speak Thai and know minimum English. As a new entrant in Bangkok as a franchiser as an option, 320 Below may face potential challenges such as having difficulties in obtaining the appropriate approval and permits from the respective authorities. Unnecessary expenses might incur during the process and might lead to higher cost. Due to cultural differences and language barrier, this could also result in misunderstanding, leading to conflicts when dealing with the respective stakeholders in the sector, as they may be amateurs to the business. The proposed mode of entry for 320 Below is franchising in Bangkok, with a few considerations to be analyzed. Egger Hefted 320 Below must identify the Hypotheses national cultural dimensions as one of the key factors before proposing and venturing in Bangkok as identifying the cultural differences amongst the neighboring countries are an added advantage. In determining the Hefted nation culture, he identified five dimensions, which comprise of power distance, individualism, Masculinity/Femininity, uncertainty avoidance and long-term orientation. 320 Below identified the potential of individualism and long-term orientation as their top priorities in venturing into Bangkok. The company is keen to review individualism ND long-term orientation as part of their daily operations in generating growth with the support and directions from the top management. Figure 1 : Hypotheses Model Country Comparison As a comparison amongst the three countries and Singapore, Bangkok shows the highest significant similarities of what Singapore adopts. fps Strategy 7. 1 Product/ Service Positioning Every individual has a sweet tooth whether for breakfast, teatime, after a meal or anytime of the day when one desires for dessert. Every dessert craves yearn for a perfect flavor and a unique sweet course. The evolution of ice-cream originated jack then during the second century B. C. It is known that Alexander the Great enjoyed ice and snow with a tinge of added flavors of honey and nectar back then. Tastes. Ice cream mostly appreciated by the elites remained a rare and exotic dessert in today’s context. Due to technological innovations such as steam power, mechanical refrigeration, homogeneity, electric motors and new freezing concepts and equipment ice-cream production has improvised. It has been identified in the United States that the total frozen dairy annual production is more than 1. 6 billion gallons due to the ongoing advancement in technologies. The concept of 320 Below was originated from United States. The process of rapid freezing provided by liquid nitrogen allows the making of endless combinations of ice-cream, sorbets, shakes, yoghurt which provides freshest desserts and quality to every patron. The Victorian†Queen of ice cream,† Agnes Marshall was the first to use the liquid nitrogen concept in the making of ice-cream over 100 years ago. The Intro facts on the usage of liquid nitrogen has gained competitive advantage at large as patrons get to witness their frozen dessert being made from scratch and this creates a unique experience for them. Liquid nitrogen utilizes smaller ice crystals than a conventional freezing process and is 320 degrees below zero which creates a creamier and smoother dessert. At 320 Below, guests are given the opportunity to create inventive flavor combinations by recommending their suggested flavors to the experimental team. 20 Below must be able to identify the needs of the consumers presently and in the future in order to develop the right product for its consumers. The targeted consumers for 320 Below are dessert lovers across all ethnic and demographic groups. By targeting the right audience and understanding the demands of its nonusers, 320 Below will be able to achieve competitive advantage amongst its competitors. 7. 2 Pricing Strategy 320 Below had accomplished its vertical integration in achieving a price competitive advantage through providing a unique concept and flavor with a wide range of products. Generally, existing customers tend to be less sensitive about pricing as compared to new customers. In order to achieve optimal profits and being able to be price competitive in the market, 320 Below may reduce its raw materials costs and the equipments usage in the making of the ice-cream. However, 320 Bellows mission s to deliver its products at its freshest and smoothest and its vision is to be the first in new creation and innovation in ensuring its products are fresh, smooth, tasty and clean at all times thus they will not compromise its cost for optimal profits. Its products have been priced with its overheads being taken into considerations. 320 Below has been consistent in providing excellent service and its efficiency has earned them positive testimonials, acknowledgements and referrals. The pricing of its products are worth the money as its high service and quality have managed to match up consumers expectations. The price range for its products with various flavors ranges from $5-$10. And the they been ranked number 15 out of 6,938 restaurants in Singapore by Trapdoors and 30% of its customers are tourists who have been referred to from Trapdoors. . 3 Distribution and Logistics Bangkok, an emerging city, with a population of more than 14 million and Thailand the world as estimated in 2013. Tourism Authority of Thailand (TAT) predicts a decline of five percent of tourists visiting Bangkok if the protests continue in the first quarter of 2014 and this will affect the hotel occupancy rate in Bangkok too, which is expected to fall by 30 to 40 percent. The political unrest has been predicted to affect the tourism in Thailand which may be damaging for all enterprises too. Some popular tourist attractions and areas have been affected as tourists have difficulties accessing such places. Such affected areas include international hotels like Hyatt, Four Seasons and InterContinental and even tourist attractions such as Ask, Silos and the Orthographic intersection. 320 Below must outline its strategies before entering the market in Bangkok as there may be chief players existing there. As 320 Below possess a unique concept in South East Sean region, it may plan its initial early stages of exploring its potential in Bangkok. However, due to the political instability, it should delay its intention of entering its market there until the situation diffuses. It has its advantage of being a first mover entrant in Bangkok as the liquid nitrogen ice-cream is not available there. It will not be feasible for the enterprise to enter through franchising mode of entry if the local players are too powerful and strong. 7. 4 Promotion and Advertising 7. 4. 1 Modes Of Advertising 20 Below is new in the market and they have to thrive to gain more exposure for it’s branding and showcase their products through different modes of advertising. Its point of purchase advertising is through its product pictures as consumers find the pictures too tempting and eager to try it. They must be more active in marketing its products although the advertising team have been doing a wonderful Job in order to reach out to a bigger pool of consumers and target the right demographic group by utilizing the suggested advertisements in faceable. This will create brand awareness o consumers with interest in desserts who will be able to receive advertisements on their news feed faceable page based on their respective interests. This mode of advertisement through faceable will go viral faster as it will be able to target the right audience as new consumers and even reach a regional or national audience. However, such types of media is not cost effective for smaller enterprises although one can reach a colossal group of consumers. Besides having a faceable account and participated in trade fairs , it may seek help from its consumers to spread the brand around through word of mouth. Word of mouth is the best and fastest mode of advertisement. By providing an excellent service and experience to its consumers, the brand will speak for itself. By offering good products, customers will share with their families and friends on the ice cream and many of 320 Below customers are referrals. The organization is also ranked Top 15 in Trapdoors which constitutes about 30% of their customer base whom are tourists. By winning its customers hearts, they will keep coming back and start introducing to their friends and share 320 Below faceable page on their faceable. How to cite International Management, Papers International Management Free Essays Discussion Questions 1. Why are Russia and Eastern Europe of interest to international managers? Identify and describe some reasons for such interest in Russia or Eastern Europe. 2. We will write a custom essay sample on International Management or any similar topic only for you Order Now MNCs from emerging markets are beginning to challenge the dominance of developed country MNCs. How might MNCs from America, Europe, and Japan respond to these challenges? Identify and describe: What kind of cultural challenges facing Taiwan or German entrepreneurs while entering the market of Swedish culture? (Note: refer to the study conducted by Geert Hofstede) 3. Define the four basic predispositions MNCs have toward their international operations. 4. Wilsten Inc. has been approached by a Japanese firm that wants exclusive production and selling rights for one of Wilsten’s new high-tech products. What does Wilsten need to know about Japanese bargaining behaviors to strike the best deal with this company? Identify and describe three. 5. Please comment on the following report titled â€Å"China Tech Firms Pursue Growth in Brazil† by Yun-Hee Kim on June 6, 2012. g-market giant Brazil to seize on growing demand for personal computers and smartphones in South America’s biggest economy. From Lenovo Group to telecommunications giant ZTE, cash-rich Chinese hardware makers are seeking to boost their market share globally as demand cools at home. They are looking at both buying firms abroad in countries such as Brazil, or setting up their own manufacturing plants there. Analysts and industry experts say more tech deals are on the horizon. Brazil has a fast-growing middle class whose use of smart TVs and smartphones is quickly rising. Chinese companies have the know-how to produce electronic devices at lower costs. There is every opportunity now for Chinese companies to work towards a global empire by adopting investment patterns that position well in the economies which are the most promising in terms of future growth,† such as Brazil, said Connie Carnabuci, Asia co-head of telecoms, media and technology practice at international law firm Freshfields Bruckhaus Deringer in Hong Kong. â€Å"Technology and telecommunications happens to be an area where China has wel l-established export players such as ZTE and Lenovo, so the synergies are obvious. Lenovo, the world’s second-largest PC maker by shipments after Hewlett-Packard, is interested in working with â€Å"all the players† in Brazil when it comes to acquisitions, the Chinese PC maker’s president for Asia-Pacific and Latin America, Milko Van Duijl, said in an interview. China is still Lenovo’s biggest market but the personal-computer maker has big plans for its Latin American business as global turmoil threatens profits. The WSJ’s Deborah Kan speaks to Milko van Duijl, Lenovo’s president of Asia Pacific and Latin America. Not every deal has gone smoothly, however. Lenovo’s pursuit of Brazilian computer-hardware maker Positivo Informatica ended in December 2008 without a merger deal. The companies didn’t provide a reason for why talks fell apart. Mr. Van Duijl declined to comment when asked whether Lenovo might reconsider a bid for Positivo, but said that acquisitions would help it get to be the top seller of PCs in Brazil, from its current No.? 9 spot. Officials at Positivo couldn’t be reached for comment. Meanwhile, ZTE is investing $200 million over the next four years in a high-tech industrial park in Sao Paulo that will house the firm’s first research-and-development facility in Latin America. It will also include a production plant, a training center and a logistics center. For ZTE, building a presence in Latin America is critical to its global ambitions, as it has faced political opposition to its plans to expand in the U. S. and Europe over concerns about ties to the Chinese government, and in India over official security inspections for network equipment from China. How to cite International Management, Papers

Social Entrepreneurship for Priya Food - myassignmenthelp.com

Questions: 1. What are other brands you know that have faced the issue of commoditization? Provide examples and explain how they have coped with it. 2. What are the issues and challenges in marketing a low involvement product? How can these challenges be addressed? How, according to you, did K-C address this challenge and make Kleenex a superior brand? 3. Critically analyze the let it out campaign. Discuss its pros and cons. What modifications or changes do you suggest that can make it more effective? 4. What are the pros and cons of having a brand name that is so well known that it becomes a verb? Suggest how brands such as Kleenex can protect themselves from their brand name becoming so generic that they lose their copy rights. Answers: 1. Commoditization has been a concerning issue for marketers as competition grows fierce. For products such as Kleenex, consumers do not have much to ponder over before making a purchase. The low-cost products do not receive much attention from consumers as they are not loyalist and switch to other similar brands without much consideration. They have limited scope to create differentiation and make a niche for themselves. This pattern could be seen in many industries as technology and innovation has become indispensable. For instance, most of the products in grocery or convenience stores are inexpensive and easily available (Lyons, 2012). So the consumers have sufficient options available to shift their brand loyalty to other alternatives since they are less bothered about digging in more information. Lets take the case of biscuit industry in India has been a victim of commoditization in the past (Balakrishna, 2011). In 1997, Once Britannia industries was recognized with biscuits as it was the major contributor in the total revenue generation. However, economic reforms ushered in a new era of industrialization wherein big foreign players stepped into the industry posing stern competition to the local companies. The competitors include ITC, Parle, Bakemans, Priya Food etc. They introduced cheap biscuits to entice the consumers to switch their allegiance with Britannia. It was this time when the company felt the pressure to sustain the same growth trajectory as the biscuit market was largely becoming commoditized. The company felt the need to review its marketing strategy to meet the issues and challenges. As part of its reinventing strategy, Britannia embraced two-pronged strategy titled Walking on two legs to strengthen companys market position in the biscuit industry and diversif y into new product markets to improve growth prospects. This overarching strategy compelled the company to introduce some conventional changes in the brand logo, and brand message to reaffirm consumer confidence in health and nutritional products. Secondly, it entered into a business alliance with world renowned Danone to develop a new product portfolio to target a broad consumer market. This dual approach helped the company gain the lost momentum back in the mother brand (biscuit) and develop a fresh crop of small brands to satisfy diverse consumer demands. 2. Low involvement products are those for which consumers require minimum amount of information and effort before making a purchase. They are usually low priced essential products which are repeatedly purchased without putting much thought. So, consumers need not explore market for better option. They are of least importance, so consumers do not think much before purchasing them. For instance, your daily soap or bottled water. Such brands are easily available. However, if in case they are not available, consumers can opt for any other brand. Consumers have no special preference to purchase one brand over another. This makes it all the more challenging for the marketers to create a niche as the consumers are not deeply involved in making purchasing decision. The commoditization of low involvement products is a big challenge for companies. Kleenex had become an exclusive tissue brand related with flu and cold season. Once the sales started falling in 2001 with competition posed by othe r big retailers, the company came out with let it out campaign to engage consumers by stirring their emotions. They filmed the videos where consumers poured their heart out whilst using the tissue paper, as part of the public campaign. The campaign hit the chord with the consumers and the sales started improving. The campaign received mix response from the marketers and other brand analysts. Whilst some applauded the company, there were others who denounced it as a lame marketing gimmick which apparently does not address the root cause of the problem. According to me, the company chose a tried and tested formula to emotionally evoke the consumers to purchase their brand over others. But that does not change the fact that there is no change in the core characteristics of the brand. The company merely transformed the perception of people through the LIO campaign. They effortlessly made Kleenex a special product for consumers as and when they give in to their deeply seated emotions. So now the consumers have one more reason to purchase Kleenex over others. I think the campaign was well staged and enacted, but I do not see it as a permanent solution. Some or the other day, consumers would get tired of it and may put their hand on other products in the market. 3. The Let it out (LIO) was an innovative campaign intended to engage the potential consumers with the popular tissue brand Kleenex. The brand has been associated with cold and flu season ever since it was out in the market. However, the brand witnessed consistent drop in the sales, thereby compelling the US- based company to come out with something unique to attract the consumers. The campaign invited people to sit on a sofa and stir their emotions to use the tissue paper. Though the campaign helped the company increase the sale of the brand, there was lot of criticism from the market. There were many who kind of liked the overall feel of the campaign, there were others who accused the company of ignoring the main issues. Kleenex as a brand does not require much involvement from the consumers. So, plateau in the sale graph was quite a possibility. However, the company played it well with the LIO campaign targeting the consumer perception. The campaign bridged the gap between the brand and the potential consumers through emotional engagement. They did not manipulate or kind of twisted the facts but focused to unveil another facet of the product. They remained honest with the consumers and allowed them to build an emotional bond with the product. Instead of seasonal purchase, now the consumers would like to replenish their stock for their emotional strength. In a sense, this campaign reflected the need of people to listen to their heart and share their feelings to feel better. In totality, this was a welcoming change and did not harm anyone. However, this did not serve the main problem. Notably, commoditization of the low involvement products is a daunting challenge for companies. Though KC did it well, the problem remains unaddressed. I would suggest the company if it had targeted some other consumer segment to expand its core market. The product could have been promoted through some social campaign to connect with a broad market. Alternatively, effective customer relationship management strategies are the best way to promote and sell low involvement products over a long period of time. They can potentially change the consumers preference without making big investment in other marketing gimmicks for temporary relief. 4. Its an ironical situation for companies when their brand name is unashamedly used in regular conversation. It raises a huge question on the strength of the brand name in the market. For marketers, it is no less than a paradoxical situation wherein on one side it depicts the high engagement of the consumers with the brand, on the other side it challenges the intellectual rights of the product name. Whilst it is not clear if a company loses profit if the brand name is considered generic, it does create confusion among consumers. For instance, Xerox for decades has opposed the use of word xerox in general terminology lest the product would become too generic to retain its novelty (Hoban, 2013). Xerox is a global brand and it would lose its sheen if it continues to be used in generic conversation. The same could be said about FaceTime and Skype wherein the brand name has turned into verb i.e. lets skype or I will facetime tonight. So while people may not realize that they are actuall y denouncing the copy rights, the reputation of the associated companies diminishes. There is no specific reason as to why some brand names become too generic whilst many others enjoy the exclusivity. Such allegiance with brand names validate the comfort level of the consumers but it kind of demotivates all those who slogged to make the brand name. In a brand-dominate market culture, it is a stark reality that many popular brand names have become too generic. What is even more surprising is that these generic trademarks have become common part of the English lexicon which apparently most of the people do not even realize. Marketers allege that the companies spend loads of money in develop a unique product or service name but generic use of the brand names belittles all the efforts. Kleenex has faced the same anomaly and the best way to combat it is through effective marketing to reinforce the name in the mind of the consumers. All the ads and other marketing campaigns must emphasize on the brand name for consumers to realize the facts. References Lyons, T.S. (2012). Social Entrepreneurship: How Businesses Can Transform Society. Balakrisha, S. (2011). Case Studies in Marketing. Hoban, M. (2013). Google This: What It Means When A Brand Becomes A Verb. Retrieved from https://www.fastcompany.com/3004901/google-what-it-means-when-brand-becomes-verb